"The Beauty of Functionality" or "KINOBI" in Japanese, is the concept of finding beauty in expert craftsmanship. We choose our materials meticulously and design products so thoroughly, making them more refined, simpler, and easier to use.

Nature is at the heart of all we do. It’s why we’ve created actionable commitments to keep us on the path of sustainability from start to finish. From being more intentional and innovative in the way we create products, to helping you shop sustainably and understand how to take care of and extend the life of your gear, to giving used gear a second life—it’s on us all to help lessen our impact on the places we explore.